Brand Protection and Trade Marks

ONELAW advises clients on the registration, use and protection of brands, trade marks, trade names and other means of commercial identification.

A brand is a valuable business asset. Effective legal protection helps prevent copying, unauthorised use, the sale of counterfeit goods, registration of confusingly similar designations and erosion of the company’s commercial value.

Scope of Services

ONELAW provides legal support in brand protection and trade marks across all key stages:

— analysis of the brand, name, logo and designation;
— clearance searches for similarity with earlier trade marks;
— selection of the relevant classes of goods and services;
— preparation and filing of a trade mark application;
— interaction with the competent authorities;
— analysis of objections and preliminary refusals;
— development of a legal position concerning disputed signs;
— monitoring and documenting unauthorised brand use;
— preparation of claims against infringers;
— removal of counterfeit goods and listings from marketplaces;
— representation in disputes;
— enforcement of exclusive rights.

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When ONELAW Can Assist

Trade Mark Registration

Support with trade mark registration, clearance of the proposed sign, preparation of application documents and interaction with the competent authorities.

Brand Clearance Before Launch

Assessment of risks associated with a name, logo, domain name, packaging or other designation before the product or service is launched.

Enforcement Against Infringement

Preparation of cease-and-desist letters, requests to remove unlawful materials and claims for compensation or damages.

Trade Mark Disputes

Representation in disputes concerning title to a trade mark, similarity of signs and unauthorised use of a brand.

Marketplaces and Counterfeit Goods

Support with removing counterfeit goods, unlawful listings, copied brands and bad-faith sellers from online platforms.

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ONELAW Approach

Brand protection should begin before active market use. If a name, logo or packaging is not checked in advance, a business may face claims from earlier rights holders, refusal of registration or the need to rebrand after investing in promotion.

ONELAW treats a brand as a commercial asset. We assess clearance, registrability, enforceability and the available remedies against infringement.

Our objective is to secure legally protected use of the brand and provide effective tools against unauthorised copying.

Key Points to Consider

Before launching or enforcing a brand, it is important to determine whether the designation is used as a brand, trade mark, domain name or trade name; whether similar marks are already registered; which goods and services require protection; who owns the rights; whether third parties use elements of the design or packaging; and what evidence proves priority and infringement.

Without proper protection, the business may face product copying, loss of a domain name, disrupted sales, refusal of registration or a dispute with another rights holder.