Advertising and Digital Content

ONELAW advises clients on advertising, digital content, promotional materials, publications, product listings, websites, social media and communications with audiences.

Advertising and digital content must attract attention while remaining legally compliant. Errors in claims, promises, images, comparisons, third-party materials or influencer arrangements may result in complaints, blocking, penalties and reputational harm.

Scope of Services

ONELAW provides legal support in advertising and digital content across all key stages:

— analysis of the advertising concept, text and visuals;
— review of claims, promises and comparisons;
— assessment of consumer law risks;
— verification of rights to trade marks, images, music, video and text;
— analysis of rights in created content;
— agreements with influencers, authors, agencies and contractors;
— review of content-use terms for websites, social media and marketplaces;
— preparation of disclaimers and promotion rules;
— support with complaints and claims;
— development of a legal position in disputes;
— removal of unlawful content or enforcement of client rights;
— representation in conflicts.

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When ONELAW Can Assist

Review of Advertising Materials

Review of banners, videos, copy, landing pages, product listings, mailings and other advertising materials before publication.

Social Media Advertising

Legal support for campaigns, publications, integrations, promotions and audience communications.

Bloggers and Influencers

Drafting agreements, briefs, placement terms, liability provisions and rules for using content.

Images, Video and Music

Verification of rights to photographs, videos, music, designs, copy and other materials used in advertising.

Advertising and Content Claims

Preparation of responses to claims, complaints, removal demands and compensation requests.

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ONELAW Approach

Advertising and digital content should be assessed not only as marketing material but also as a legally significant public statement by the business.

ONELAW analyses the promises made, the rights used in the content, product-specific restrictions, relationships with creators and contractors, and the claims that may be brought by customers, competitors, rights holders or authorities.

Our objective is to preserve the effectiveness of the communication while reducing the risk of claims, blocking, penalties and disputes.

Key Points to Consider

Before publication, the business should check whether the advertising accurately reflects the product or service, avoids misleading consumers, uses comparisons lawfully, secures rights to content and third-party brands, and properly regulates relationships with influencers or agencies.

Ignoring these matters may lead to content removal, campaign suspension, rights-holder disputes, consumer claims or regulatory sanctions.