Protection Against Copying and Unfair Competition

ONELAW advises clients on protecting their business against copying of brands, products, packaging, listings, descriptions, advertising materials, digital content and other elements of commercial identity.

Unfair competition may involve a similar name, design, visual style, trade mark, domain, product listing, description, photographs or other materials that confuse customers and damage the business.

Scope of Services

ONELAW provides legal support in protection against copying and unfair competition across all key stages:

— analysis of the brand, product, packaging, website, listings and digital content;
— identification of copying or likelihood of confusion;
— verification of rights in trade marks, designs, photographs and texts;
— collection and preservation of evidence;
— preparation of claims against infringers;
— complaints to marketplaces, platforms and hosting providers;
— requests to remove unlawful content;
— assessment of losses and other consequences;
— applications to competent authorities;
— negotiations with the infringer;
— preparation and filing of court claims;
— representation in disputes.

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When ONELAW Can Assist

Copying of Brand and Visual Identity

Protection where a competitor uses a similar name, logo, packaging, design or other brand identifiers.

Copying of Product Listings

Removal of unlawful listings, descriptions, photographs and other materials from marketplaces and online platforms.

Unfair Conduct by Competitors

Legal action against false statements, product imitation, brand confusion and unlawful diversion of customers.

Infringement of Content Rights

Protection of rights in photographs, videos, texts, designs, advertising, websites and other creative or commercial works.

Claims, Complaints and Disputes

Preparation of cease-and-desist letters, complaints, removal requests, injunction claims and damages claims.

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ONELAW Approach

Copying is rarely limited to a single element. A competitor may use a similar name, visual style, description, photographs, packaging and advertising language at the same time. Protection must therefore address the full pattern of conduct.

ONELAW determines which rights belong to the client, what was copied, how consumers are affected and which enforcement tools are most effective.

Our objective is to stop the infringement, preserve evidence, restore control over the brand and limit commercial harm.

Key Points to Consider

Before taking action, the client should identify the copied elements, confirm rights in trade marks and content, determine where unlawful materials are published, assess customer confusion, preserve evidence and consider platform blocking, damages or compensation.

If the infringement is not documented promptly, the infringer may remove or modify the materials, conceal evidence or continue under another account.